The sales space – in the wake of the latest retail marketing trends – is rapidly changing from the place where the items are displayed and offered, to a real scenographic space where the goods are no longer simply on display but – thanks to the creative use of lighting technology – offer a real show.
An approach with which the store enhances its uniqueness, its physical presence, capable of transforming a potential purchase into a personal and engaging experience for the client, as an alternative to the aseptic e-commerce.
The light in stores has always influenced the perception of things and consequently the purchase choices.
More and more hi-tech lighting is becoming a fundamental part of the infrastructure of any innovative retail space that wants to promote its products in a proactive way.
The Lighting Designer and the manufacturer of advanced lighting systems are the two key players in this transformation of the sales space. Their interaction allows to enhance the product offer with a creative use of light, making it the star of the client’s visual experience.
In short, from goods on display to a true show of goods, with the aesthetic and technological ways typical of entertainment lighting.
See on this topic the articles published by Walter Lutzu
(LD, associate of the Lightsoundjournal network and VP of AILD).
DTS – thanks to its design experience of over thirty years in both entertainment and architecture – combines the two know-hows in a series of projectors that offer all the advantages and infinite possibilities of application of dynamic LED lighting in retail.
Two examples for all: ARTEMIO and NICK NRG CEILING.
ARTEMIO is an ultra-compact white LED projector ideal for retail applications, museums and exhibitions, and wherever a lighting body with top luminous performance, yet elegant and discreet, is required.
ARTEMIO has been designed to perform a range of tasks in the exhibition space: the projector is available in Fresnel version with a 14° to 42° zoom, and in Profile version with internal shaper and user-interchangeable optics. With both models, the high color index of the projected light (CRI >90) enhances the appearance of any illuminated goods, thanks to the faithful reproduction of its original colors.
It is possible to create large networks of ARTEMIO projectors remotely powered and controlled by the DRIVENET Power Supply / Controller series; the brightness of each projector can be modulated independently; endless combinations are easily programmable, sequenced and timed via domotic control units.
NICK NRG CEILING
NICK NRG CEILING is a line of compact LED moving head fixtures for flush mounting. NICK is an example of a lighting system that can be aesthetically and functionally integrated in a wide range of display and sales spaces.
Its light source consists of the latest generation full color LEDs, which provide high quality light with accurately modulated brightness, and can generate an infinite range of colors, from the most saturated to the pastel shades.
Thanks to the adjustable color temperature, it is possible to enhance any product category with the most suitable light shade, improving the perception of its natural colors.
LEDs are ‘cold’ light sources, unlike halogen or incandescent lamps, so NICKs can be easily installed in confined or recessed spaces. The long-range zoom can highlight individual objects with a very narrow light beam or evenly illuminate large areas with a diffuse projection. The projector can be rotated 360° to precisely light any point of the retail space. NICK are the ideal projectors for permanent installations.
The ability to remotely control, memorize and recall all the functions of the NICK, allows in fact to change the arrangement or type of items on display, without having to create every time a fitting light setup to suit the changed needs.
Boujikian Bros, Co. Ltd was established in 1984 as a supplier of Electronics accessories. The company then shifted its attention towards audio, lighting, rigging, staging, and visuals with the evolvement of the Lebanese market, and now it provides solutions for engineering projects and applications to all regions around the Middle East & Africa. In order to offer a more complete portfolio in lighting field, Boujikian Bros has officially become exclusive distributor of the DTS products in Lebanon.
the beginning of a new collaboration with BOUJIKIAN BROS.
“In our country, DTS was a well-known firm in past years and now, with the contribution of Boujikian Bros, we can renew the knowledge of this brand. DTS can offer us a complete catalogue, that features a wide range of dynamic and traditional lighting products suitable for all entertainment, television and theatre needs and we will address to all of them.” said Gary Boujikian – General Manager of Boujikian Bros
Furthermore, DTS is a company 100% Italian, that guarantees a high-quality standard for all its products and offers a comprehensive catalogue of projectors that cater for any lighting application. Projectors that are well-known and appreciated in a wide range of installations worldwide.
The agreement was established by Gary Boujikian and Lorenzo Campana, DTS sales manager, who met at ISE fair in Amsterdam and officialized the new partnership. Lorenzo Campana thanks Gary Boujikian announcing:
“We are glad to bestow Gary as new exclusive distributor for the Lebanese market; our brand can offer a complete range of product in this market and we found a high value new partnership to make to it.”
After being a leading player in the architectural and entertainment lighting markets for over 35 years, DTS is experiencing today its most important time, due to the marketing of new cutting-edge product lines and the favor with which they have been welcomed worldwide by lighting professionals.
To strenghten its sales network in this positive trend period, DTS is glad to announce the appointment of Raffaella Scaccia as Area Sales Manager. Raffaella has gained a wide-ranging sales experience working for almost 30 years in the lighting industry as Sales and Export Manager.
“We are glad to welcome Raffaella Scaccia in the DTS family; we know her passion and motivation, and she has gained a reputation of extreme professionism and integrity;” – says Silvano Latteo, DTS President – “she has the field experience and the personality to seamlessly integrate with DTS and help our company growing even further.”
Raffaella Scaccia adds: “I’m really proud to cooperate with DTS, a company constantly focused in promoting the Italian style and quality of the manufacturing process in the entertainment and architectural markets. Our ambitious goals are the growth of the international distribution channels as well as the development of long lasting relationships with lighting designers and specifiers all over the world.”
The company has just successfully exhibited at ISE 2018 its automated custom lighting solutions for architectural applications, and it’s about to launch new top-end projectors for the entertainment market at upcoming Prolight+sound.
The BRICK architectural projectors light Casa Italia – the headquarters of the Italian team in Pyeongchang – at the Winter Olympics in South Korea.
In fact, DTS is proud to have been nominated as Official Supplier of Casa Italia Pyeongchang 2018.
The choice of the BRICKs to light Casa Italia rewards this IP65 projector suitable for outdoor installations in all weather conditions – such as the extremely harsh winter temperatures of the Pyeongchang Olympic site; a projector that wins in brightness, color quality, versatility of projections, compactness and reliability.
DTS is happy with this great opportunity to continue to successfully spread Italian technology, design and creativity throughout the world.
The new partnership between DTS and Integraled is started:
two great companies team up to achieve excellence in the lighting market
“Integraled is a young company, endowed with a strong dynamism and a skilled team of professionals strongly committed to the lighting market in Mexico. For all this we are certain that the new collaboration with Integraled will be fully successful.” told Antonio Parise, DTS Area Sales Manager for Latin America, explaining the reasons that prompted the Italian company to secure this alliance in Mexico.
With the clear goal of creating efficient lighting solutions, and the aim and the ability to meet its customers’s requests, Integraled was the right candidate to become the new exclusive DTS distributor for Mexico.
Furthermore, both companies share the same vision: to be recognized at national and international level as prestige companies, always oriented to the excellence in sales and technical support, with a reliable customer service, offering high quality products and a continuous improvement, reflected in the clients’ appreciation.
Integraled offers its customers an innovative range of lighting products and solutions, that now has been integrated by DTS hi-tech entertainment projectors and cutting-edge architectural lighting solutions. For both, DTS guarantees the highest quality standards, and wide range of products that fit any lighting design need.
“We are proud of the trust placed in our company and we are sure to represent correctly the DTS brand because we have the knowledge and the experience to make this alliance a success“, commented Integraled general manager, Aldo Alonso García García.
DTS is glad to inform you that will exhibits at ISE 2018, Amsterdam.
Check all the advantages of DTS complete custom lighting solutions:
- Centralized and networked lighting management of entire buildings and infrastructures
- Integrated systems with high efficiency and low consumption
- Fully customizable to your project’s specifications
- Totally flexible because easily reassignable
- Designed, engineered and built in Italy at DTS plants.
Meet us at DTS stand Hall 14 – Stand A-180
The first croatian seminar dedicated to DTS products, held at the ‘Academy of Dramatic Arts‘ in Zagreb, has just ended.
The event marked the beginning of the collaboration between DTS and HORFAM, an important Croatian company active in the lighting market since 1991. The two companies expressed their satisfaction for the over 60 professionals who attended the seminar and, at the end of the day, Lorenzo Campana – Area Sales Manager DTS – has handed the certificate of ‘Exclusive DTS Distributor for the Croatian market’ to Denis Horvat Director of Horfam, Allen Sean Brčić Sales Manager and Andrea Jovanović Specification manager.
Special thanks from DTS to Prof. Deni Šesnić, for his collaboration in staging the event.
HORFAM offers a complete range of professional services, including consulting, sales and support of LED lighting systems for theater and television and also for architectural applications.
We are pleased to announce a new DTS success: the BRICK wash projector has just been awarded the ‘PLSN Gold Star Product Award’ as ‘Best new exterior archiectural light’.
The award has been presented to DTS last November 17th in a ceremony held at LDI 2017 in Las Vegas.
This success adds to those collected by DTS during 2017:
• Winners of the ‘Live Design Excellence Award 2017’, held in New York;
• Finalists in the ‘Mondo dr Excellence Awards 2017’, held in Frankfurt.
The ‘PLSN Gold Star Product Award’ that the BRICK has just won is a further confirmation of the overall value of this cutting-edge wash projector.
Furthermore do not miss the new BRICK video tutorial
Starting on October the 1st the new collaboration between DTS and Bofill & Asociados, the Spanish company specializing in entertainment technical equipment, is official
Antonio Parise, DTS Spain Sales manager declared:
“Bofill is an historical company, from over 30 years it’s a reference point for the Spanish entertainment market. I know Bofill from a long time and for business reasons I’ve always followed its development in the market that has always had positive feedback. This is why when I met David Acedo, the new Executive Director, it was easy to talk about a possible collaboration between the two companies.
In recent months thanks to the great managerial competence of Ruth Bofill, daughter of the founder, and to the professionalism of David, B&A has started a new chapter of its history towards to the utmost innovation in the lighting sector, video and more. DTS wants to be part of this renewal by providing its “Made in Italy” products and its own support services. In DTS we are proud for this new partnership.“
Business identity cards:
For over 30 years DTS, the 100% Italian company, has been developing its own brand of professional lighting projectors, marketing them in over 70 countries worldwide. DTS can ensure a high standard of precision, thanks to an optimized vertical integration that centralizes the whole productive process in three plants, all located within a single area of 12.000 sq. Meters.
DTS today competes at a high level in the market, introducing a great variety of products suitable for a great variety of applications: ranging from the entertainment business; to the ever-so- demanding needs of Theatre and TV; and covering also the more sophisticated and artistic approach of architectural lighting.
Bofill & Asociados
For three decades, it has been importing and providing, as executive distributor of the main world companies, technical equipment for entertainment. Bofill can trust a solid team of professionals who, in addition to the sales management, guarantees the widespread technical coverage to offer an highest level post-sale service.
The Design Department, furthermore, is available to project fixed installations and architectural designs. Bofill y Asociados is synonym of quality and efficiency.
Taking place at WL’s state-of-the-art Studio15, the DTS Open Day will be a great opportunity to learn more about the new portfolio from the leading Italian lighting manufacturer and to experience their products first-hand.
DTS are renowned for creating revolutionary lighting products aimed specifically at the entertainment and architectural industries. The products on show include the CORE Moving Heads Lamp, NICK NRG 1401, KATANA, SCENA LED 80, SCENA LED 200, PROFILO LED 80 along with the new BRICK which includes an IP65 LED washlight, designed for both temporary and permanent installations.
Representatives from DTS will also be available on the day to answer any questions.
As this is a drop-in session, those interested in attending can do so at any time.
Save the Date:
Fri 22nd Sept – 11am – 4pm