DTS welcome 2020 with a new style and a full agenda of activities to celebrate the company’s 40th anniversary.
DTS started 2020 by introducing a new logo: a celebration of our tradition and expertise in the lighting industry and a sign that we never stop evolving to meet our customers’ needs.
While updating our logo, the design team focused on a more modern and contemporary version reflecting the fast-changing demands of both the entertainment and architectural segments. The new logo design, a modern 3D shape, pays tribute to the old logo and to the company’s origins while also conveying the dynamic drive behind our industry-leading brand.
We have also updated our company color: a vibrant orange that captures the perfect balance in all our products between light and warmth, and also a color that is not easy to create with LED technology.
2020 is a big milestone in our history as this year we celebrate our 40th anniversary. Founded in 1980, DTS have evolved from a small family company into an industry leader, with three production plants and customers in more than 80 different countries.
Our evolution continues with a series of new commercial strategies and some changes in our management, with CEO Dante Latteo upholding the legacy of President Silvano Latteo. We have seen a very positive response to these developments from our customers and staff.
These changes represent an ongoing evolution where our values remain the same as ever: we take pride in our Italian origin and the commitment towards our territory; we give our appreciation to our highly-skilled people and honor our tradition of being a family; and we inspire each other with our continual efforts to enhance and improve our processes and products.
The first tangible result of our creative evolution will be the launch of the recessed version of ALCHEMY 3 and EUPHONY 3, two products that offer all the benefits of an LED lighting moving head for any commercial or public space, and also the first products of our architainment catalogue revolution.
DTS will launch ALCHEMY 3 ceiling and EUPHONY 3 ceiling at ISE 2020, the best-attended professional AV and systems integration trade show in the world.
Raffaella Scaccia, DTS Sales Director, says: “The renewal process undertaken by the company is now at full speed. The DTS logo transformation wants to be a strong message: the growth and development of an Italian manufacturing company adapting to the market changes, keeping high quality standards. We are really excited about the new prospects that 2020 presents to us.“
DTS is proud to announce a new agreement.
AMG International, one of the most known Italian companies of Full Service for television and entertainment markets, has chosen to invest on 100 ALCHEMY 5. The Fresnel LED mobile head, successfully presented at the latest Prolight & Sound, has win the great interest over of the market thanks to its ability to generate high quality whites and a palette of colors more extensive with a range of pastel-like nuances.
“We are excited about the new ALCHEMY 5 and also for the opportunity to offer its quality light in television, theatre and in the biggest events in Italy and abroad ” – said Alex Vinciguerra, CEO of AMG “With ALCHEMY, we are confident to further improving the level of lighting services offered by AMG.”
D.T.S. Illuminazione S.r.l. announce that the Board of Directors has appointed Dante Latteo as new CEO of the company, following the the resignation of the former Chairman, Silvano Latteo.
Dante Latteo has been appointed as new CEO in the pursuit of the company business continuous growth. He is one of the founding members of the Company and has been serving DTS for decades as Senior Board Member. The new management will continue the company development process started a year ago, giving new impetus to the products innovation and brand repositioning in the world market, as well as consolidating the domestic achievements.
The whole DTS Company would like to express their gratitude to Silvano Latteo for the decades of commitment as Chairman. Silvano’s efforts contributed to expand and consolidate the Company business, thanks to his entrepreneurial attitude and in setting and achieving professional goals, by adding precious value year after year.
We are pleased to announce that from July the 1st FOCON Showtechnic will take over the distribution of DTS in Germany.
Since its constitution in 1995, FOCON Showtechnic has been one of the main European distributors of equipment for professional events in the entertainment industry. Moreover, FOCON Academy, thanks to a wide range of seminars aimed at consolidating the professional education, is very focused on raising awareness of the correct technology usage.
The passion for the lighting world is the perfect connecting element between such partner and DTS, one of the leading manufacturing companies in the lighting industry worldwide, exporting its total commitment for the Made in Italy for over 3 decades.
Raffaella Scaccia, DTS Commercial Director comments on the new cooperation with great enthusiasm:
“FOCON carry out their job in the best possible way, training professionals and offering a first-class level of expertise for each event. It is my absolute pleasure to work with FOCON Showtechnic: their dedication is constantly looking towards the development of significant relationships of trust with customers, suppliers and partners. So, I am sure that this cooperation will be fruitful and successful.”
DTS is glad to announce to have appointed Raffaella Scaccia as Sales Director.
Starting June the 3rd Raffaella, following a 15-month commitment as Area Sales Manager during which she has shown to be a great coordinator and always on the cutting edge, the Company will promote her.
In order to give her the maximum support, Carmen Savarese will be the coordinator of the foreign sales network, in the role of International Sales Manager. Carmen has gained a complete sales experience working for many years in the entertainment industry and she is well respected by all industry professionals for her integrity and reliability.
DTS and Holmusic are proud to announce the signing of a collaboration agreement whereby the Adagio PRO division becomes the new DTS distributor for the Spanish and Portuguese market, starting next June 1.
Holmusic, the leading company in the import and distribution of musical instruments and professional audio products, completes its wide range of products by introducing one of the benchmark brands in the lighting industry worldwide. 100% Italian, and with more than 30 years of experience, DTS has developed its own brand of projectors for professional lighting, providing lighting solutions for different sectors: from entertainment to theatre, from television to the most sophisticated dynamic lighting installations in the architectural field (www.dts-lighting.it/it).
The complex structure of Holmusic, the years of experience and great work done with the most prestigious brands in the field of musical instruments, professional audio and Dj in many European countries, has made that DTS found in this Spanish company a right partner.
The CEO of Holmusics, Daniel Alorda Derksen, declares: “DTS is a fantastic brand. In Holmusic We want to expand our range of products by introducing lighting solutions that allow us to realize integral projects for our customers, and that is why we are honored to count on the quality of a brand like DTS in our portfolio. We are very grateful to DTS to trust in us and we are sure that this alliance will be very beneficial for both companies.”
“Holmusic since long time has been an important leader in the entertainment industry, thanks to its quality offer of products and services. DTS wants to be part of this development forward the lighting sector with its “Made in Italy” products.” Antonio Parise, Sales Manager DTS.
DTS will reorganize its sales structure in Germany and Austria.
From 1st July FOCON Showtechnic will take over the distribution of DTS in Germany while Austrian market will be supported directly by DTS.
Lightpower stays the exclusive distributor in Germany and Austria till the 30th June 2019 and will provide DTS customers till this date with the full service and support for these products.
Silvano Latteo, DTS President, states: “It is our highest purpose to make this change as smooth as possible for all DTS users especially regarding product availability and service. We would like to thank our partner Lightpower for the always cooperative and successful cooperation.”
Starting May the 1st the new partnership between DTS and Vari International, the Mexican company specialized in audiovisual and lighting equipment, is official
Vari Internacional was founded in 1985 focusing on trading electrical and electronic machinery and equipment high quality video and audio equipment, as well as providing installation services, consulting and technical support.
Already well-known in the Mexico’s lighting market, VARI defines itself as a service company that starts from before the sale, to after it. The main task is always looking for the maximum customer satisfaction in the long run.
In order to offer a more complete portfolio, Vari has officially become distributor of the DTS products:
“We are really proud to distribute in Mexico the brand DTS, which gives us the opportunity to offer our customers quality lighting equipment of first level reliability” Ing. Hugo A. Patiño (Vari Internacional President)
DTS have been at the forefront of professional projector development within the entertainment and architectural lighting sectors, furthermore, in the last few years, DTS is going through an extraordinary evolution, increasing its core product lines with new technology and solutions suitable for any lighting projects. Established in 1980, DTS have created an incredibly diverse product range, thanks to their extraordinary in-house expertise and authentic Italian craftsmanship.
Antonio Parise, (DTS area sales manager) welcomes the new company partner
“Vari is a historical company that, from over 30 years, researches on the market, and offers to its customers, a high-quality products and services. It’s the sharing of this mission, that makes this new partnership essential for the local market: the quality and the customer satisfaction will be the main goals to satisfy.”
Las Vegas: SYNERGY 5 PROFILE wins the ‘Golden Star award’
This morning in Las Vegas, during a ceremony held at the Timeless Communications Group’s stand at LDI 2018, DTS has been awarded the ‘Golden Star award’ for its SYNERGY 5 PROFILE.
The SYNERGY 5 PROFILE has been chosen by a panel of judges as ‘Best New LED Sourced Profile of the Year‘.
Antonio Parise (Area Sales Manager) and Davide Tonini (Product Manager) collected the award.
“I’m happy to collect the ‘Golden Star award’ on behalf of the whole DTS staff;” – said Mr. Parise – “this award is a further recognition of Italian craftsmanship, assigned to a company that designs and builds all its products in Italy.”
“We are really proud” – continued Mr. Tonini – “because this award rewards the technology and creativity of a ground-breaking LED moving head that brought to the market an unmatched quality of light and a range of patented features.”
DTS announces a new Estonian distributor – RGB Baltic – a well-established and connected company headquartered in Tallinn.
Raffaella Scaccia, Area Sales Manager for DTS comments, “RGB Baltic is an event technical production and pro AV distribution company proud to offer to its clients a high level of competence in the entertainment field and turnkey audio-visual solutions. It is my absolute pleasure to be working with these guys. I am certain they will have great success in building our brand and taking it forward in this growing market. I am also confident that they will offer us a strong and stable sales and marketing platform to further establish DTS as a primary choice for rental companies and lighting professionals throughout Estonia.”