New year, new logo, same passion for our work
DTS welcome 2020 with a new style and a full agenda of activities to celebrate the company’s 40th anniversary.
DTS started 2020 by introducing a new logo: a celebration of our tradition and expertise in the lighting industry and a sign that we never stop evolving to meet our customers’ needs.
While updating our logo, the design team focused on a more modern and contemporary version reflecting the fast-changing demands of both the entertainment and architectural segments. The new logo design, a modern 3D shape, pays tribute to the old logo and to the company’s origins while also conveying the dynamic drive behind our industry-leading brand.
We have also updated our company color: a vibrant orange that captures the perfect balance in all our products between light and warmth, and also a color that is not easy to create with LED technology.
40th Annivesary
2020 is a big milestone in our history as this year we celebrate our 40th anniversary. Founded in 1980, DTS have evolved from a small family company into an industry leader, with three production plants and customers in more than 80 different countries.
Our evolution continues with a series of new commercial strategies and some changes in our management, with CEO Dante Latteo upholding the legacy of President Silvano Latteo. We have seen a very positive response to these developments from our customers and staff.
These changes represent an ongoing evolution where our values remain the same as ever: we take pride in our Italian origin and the commitment towards our territory; we give our appreciation to our highly-skilled people and honor our tradition of being a family; and we inspire each other with our continual efforts to enhance and improve our processes and products.
The first tangible result of our creative evolution will be the launch of the recessed version of ALCHEMY 3 and EUPHONY 3, two products that offer all the benefits of an LED lighting moving head for any commercial or public space, and also the first products of our architainment catalogue revolution.
DTS will launch ALCHEMY 3 ceiling and EUPHONY 3 ceiling at ISE 2020, the best-attended professional AV and systems integration trade show in the world.
Raffaella Scaccia, DTS Sales Director, says: “The renewal process undertaken by the company is now at full speed. The DTS logo transformation wants to be a strong message: the growth and development of an Italian manufacturing company adapting to the market changes, keeping high quality standards. We are really excited about the new prospects that 2020 presents to us.“
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AMG chooses ALCHEMY 5
DTS is proud to announce a new agreement.
AMG International, one of the most known Italian companies of Full Service for television and entertainment markets, has chosen to invest on 100 ALCHEMY 5. The Fresnel LED mobile head, successfully presented at the latest Prolight & Sound, has win the great interest over of the market thanks to its ability to generate high quality whites and a palette of colors more extensive with a range of pastel-like nuances.
“We are excited about the new ALCHEMY 5 and also for the opportunity to offer its quality light in television, theatre and in the biggest events in Italy and abroad ” – said Alex Vinciguerra, CEO of AMG “With ALCHEMY, we are confident to further improving the level of lighting services offered by AMG.”
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new Chief Executive Officer appointed
D.T.S. Illuminazione S.r.l. announce that the Board of Directors has appointed Dante Latteo as new CEO of the company, following the the resignation of the former Chairman, Silvano Latteo.
Dante Latteo has been appointed as new CEO in the pursuit of the company business continuous growth. He is one of the founding members of the Company and has been serving DTS for decades as Senior Board Member. The new management will continue the company development process started a year ago, giving new impetus to the products innovation and brand repositioning in the world market, as well as consolidating the domestic achievements.
The whole DTS Company would like to express their gratitude to Silvano Latteo for the decades of commitment as Chairman. Silvano’s efforts contributed to expand and consolidate the Company business, thanks to his entrepreneurial attitude and in setting and achieving professional goals, by adding precious value year after year.
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New German Distributor
We are pleased to announce that from July the 1st FOCON Showtechnic will take over the distribution of DTS in Germany.
Since its constitution in 1995, FOCON Showtechnic has been one of the main European distributors of equipment for professional events in the entertainment industry. Moreover, FOCON Academy, thanks to a wide range of seminars aimed at consolidating the professional education, is very focused on raising awareness of the correct technology usage.
The passion for the lighting world is the perfect connecting element between such partner and DTS, one of the leading manufacturing companies in the lighting industry worldwide, exporting its total commitment for the Made in Italy for over 3 decades.
Raffaella Scaccia, DTS Commercial Director comments on the new cooperation with great enthusiasm:
“FOCON carry out their job in the best possible way, training professionals and offering a first-class level of expertise for each event. It is my absolute pleasure to work with FOCON Showtechnic: their dedication is constantly looking towards the development of significant relationships of trust with customers, suppliers and partners. So, I am sure that this cooperation will be fruitful and successful.”
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Spain and Portugal – new distribution
DTS and Holmusic are proud to announce the signing of a collaboration agreement whereby the Adagio PRO division becomes the new DTS distributor for the Spanish and Portuguese market, starting next June 1.
Holmusic, the leading company in the import and distribution of musical instruments and professional audio products, completes its wide range of products by introducing one of the benchmark brands in the lighting industry worldwide. 100% Italian, and with more than 30 years of experience, DTS has developed its own brand of projectors for professional lighting, providing lighting solutions for different sectors: from entertainment to theatre, from television to the most sophisticated dynamic lighting installations in the architectural field (www.dts-lighting.it/it).
The complex structure of Holmusic, the years of experience and great work done with the most prestigious brands in the field of musical instruments, professional audio and Dj in many European countries, has made that DTS found in this Spanish company a right partner.
The CEO of Holmusics, Daniel Alorda Derksen, declares: “DTS is a fantastic brand. In Holmusic We want to expand our range of products by introducing lighting solutions that allow us to realize integral projects for our customers, and that is why we are honored to count on the quality of a brand like DTS in our portfolio. We are very grateful to DTS to trust in us and we are sure that this alliance will be very beneficial for both companies.”
“Holmusic since long time has been an important leader in the entertainment industry, thanks to its quality offer of products and services. DTS wants to be part of this development forward the lighting sector with its “Made in Italy” products.” Antonio Parise, Sales Manager DTS.
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New distribution partners in Germany and Austria
DTS will reorganize its sales structure in Germany and Austria.
From 1st July FOCON Showtechnic will take over the distribution of DTS in Germany while Austrian market will be supported directly by DTS.
Lightpower stays the exclusive distributor in Germany and Austria till the 30th June 2019 and will provide DTS customers till this date with the full service and support for these products.
Silvano Latteo, DTS President, states: “It is our highest purpose to make this change as smooth as possible for all DTS users especially regarding product availability and service. We would like to thank our partner Lightpower for the always cooperative and successful cooperation.”
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Breaking News
Las Vegas: SYNERGY 5 PROFILE wins the ‘Golden Star award’
This morning in Las Vegas, during a ceremony held at the Timeless Communications Group’s stand at LDI 2018, DTS has been awarded the ‘Golden Star award’ for its SYNERGY 5 PROFILE.
The SYNERGY 5 PROFILE has been chosen by a panel of judges as ‘Best New LED Sourced Profile of the Year‘.
Antonio Parise (Area Sales Manager) and Davide Tonini (Product Manager) collected the award.
“I’m happy to collect the ‘Golden Star award’ on behalf of the whole DTS staff;” – said Mr. Parise – “this award is a further recognition of Italian craftsmanship, assigned to a company that designs and builds all its products in Italy.”
“We are really proud” – continued Mr. Tonini – “because this award rewards the technology and creativity of a ground-breaking LED moving head that brought to the market an unmatched quality of light and a range of patented features.”
Left to right: Richard `Nook` Shoenfeld (PLSN Editor), Antonio Parise, Davide Tonini.
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DTS Announces New Estonian Distributor
DTS announces a new Estonian distributor – RGB Baltic – a well-established and connected company headquartered in Tallinn.
Raffaella Scaccia, Area Sales Manager for DTS comments, “RGB Baltic is an event technical production and pro AV distribution company proud to offer to its clients a high level of competence in the entertainment field and turnkey audio-visual solutions. It is my absolute pleasure to be working with these guys. I am certain they will have great success in building our brand and taking it forward in this growing market. I am also confident that they will offer us a strong and stable sales and marketing platform to further establish DTS as a primary choice for rental companies and lighting professionals throughout Estonia.”
For more information: www.dts-lighting.it – www.rgb.ee
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DTS Announces New Greece Distributor
DTS announces a new Greek distributor – P.A. Solutions – the first company to be established in Greece, having as its sole object peripheral and consumable items for the demanding entertainment area.
Raffaella Scaccia, Area Sales Manager for DTS comments:
“PA Solutions is a well-established Company that, from over 15 years, is a reference point for the Greek entertainment market. P.A. Solutions began its course on 2002 with founders Yiannis Benetas, Kostas Tsaganos and Yiannis Mantzavinos and thanks to the skills of the founders and the passion for the job, this company offers innovative services and products of high quality in rental companies and equipment facilities. For all this I’m certain that the new collaboration with them will be fully successful. It is my absolute pleasure to be working with these guys. I am also confident that they will offer us a strong and stable sales and marketing platform to further establish DTS as a primary choice for rental companies and lighting professionals throughout Greece.”
Yiannis Benetas & Kostas Tsaganos comments:
“We are excited!
The people of DTS are impeccable, the products are made entirely in Italy, the product range is rich, the support is amazing… What else does a distributor need? Cooperation with DTS seems to be more than interesting. We are confident that in the near future we will create the foundation for a stronger presence of DTS in Greece. The wide range, but also the undeniable quality of DTS products, is able to meet the demanding needs of theatrical performances and TV shows, but also give amazing effects to concerts of all kinds as well as to architectural lighting when more than just light is needed.”
Business identity cards:
P.A. SOLUTIONS was founded in 2002 in Greece aiming to provide innovative services and high-quality products to rental companies, studios, theaters, cinema and television productions but also concert and event venues.
The people in the facilities of P.A. SOLUTIONS in the center of Athens are capable to offer retail and wholesale of quality products through physical and electronic store, custom made products designed to fulfill special needs of customers, as well as the study, design, supervision and implementation of projects.
P.A. SOLUTIONS with main assets the passion for work and the experience of its founders and associates, constantly developing and building meaningful relationships of trust with customers, suppliers and partners, offering the highest quality products and excellent customer support.
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SFM Now Distributing DTS
We are pleased to announce that SFM has been appointed as the exclusive Canadian distributor for DTS, the Italian company that designs, engineers, manufactures and distributes lighting products and lighting effects for the entertainment and architectural industries in more than 70 countries all over the world since 1980. SFM will be the exclusive distributor in Canada for their innovative architectural lighting solutions. DTS uses the most advanced design tools and automation systems available, both for the design and the production, operated by an extremely skilled and continuously trained staff. All the DTS products are proudly Made in Italy.
“The demand for architectural lighting is booming in Canada so we wanted to be able to fill this hole in our line card and offer reliable solutions to our dealers. We were looking for reliable products for a long time and there was no doubt that the best fit for our market and climate was DTS,” says Justin Gauthier, Brand Manager for DTS at SFM. “DTS is specialized in underwater products and provides solutions based on projects. We are very happy to partner with DTS and we will always work closely together to always find the solution that best fit lighting projects,” continued Justin.
Antonio Parise, DTS Area Sales manager:
“We found in SFM a reliable partner, I had the pleasure to work with them in the past for many years and I am really proud to reactivate our work together in a new partnership through DTS. In fact, I believe that merging our company’s skills and long-time experience in manufacturing with SFM’s profound knowledge of the local market will allow us to fill all the market needs in finding the best solutions for all types of architectural lighting projects.”
The partner
SFM provides customized go-to-market solutions to global brands within the audiovisual, live entertainment, and media production industries. The company differentiates itself from competitors through a variety of services that range from customized logistics, repairs services, product training, and an in house marketing team. It’s also the home to Canada’s most qualified AV Technical Application Group whose mission is to assist customers through all the stages of a project from product qualification, design assistance to troubleshooting and beyond.
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